Outdated Branding = Red Flag: If Your Look Feels Stuck in the ’90s, People Assume Your Thinking Is, Too

Even in 2025, with all the tools and resources we have available to us, I’m still seeing it from time to time: a brand that looks like it's stuck in the dial-up era. Perhaps it’s because the owner or founder is “too busy” to make a change. Doesn’t know where to begin. Or their business is still performing well enough that they don’t think there’s a problem. 

You know what I’m talking about here - logos that scream clip art, websites that feel dial-up slow, color palettes that belong in a 1997 PowerPoint. My instant reaction? "Are these people even still in business?"