NEWS & INSIGHTS
THE LATEST FROM CARNES AGENCY

Carnes Agency Welcomes First Brokerage and Leading Industry Conference to Its Client Roster
Carnes Agency is excited to announce another milestone: the addition of our first hospitality brokerage and its nationally recognized industry conference to our client portfolio. This partnership reflects the agency’s growing role in supporting hospitality leaders across investment, development, and events.

Carnes Agency Welcomes First Non-Profit 501(c)(3) Client
Carnes Agency is proud to announce a new milestone: the addition of our first non-profit 501(c)(3) foundation client to our roster. While this marks our entry into supporting non-profit organizations, it is also deeply aligned with our roots—this foundation is part of the hospitality industry, ensuring our focus remains on elevating the voices, missions, and impact of hospitality leaders.

Another Milestone: Carnes Agency Signs First Personal Branding Client
Carnes Agency is proud to announce another milestone: our first official engagement dedicated to personal branding strategy and execution. This partnership builds on our agency’s mission of supporting ambitious leaders in hospitality and beyond, helping them amplify their voices, strengthen their digital presence, and establish thought leadership in their industries.

Carnes Agency Signs First Hotel Management Client
Carnes Agency has reached a significant milestone with the signing of its first hotel management company client. This partnership exemplifies the agency's commitment to serving as the strategic partner for ambitious leaders and brands in hospitality.

Carnes Agency Celebrates Debut with Launchpad Giveaway
To celebrate the official launch of Carnes Agency, we’re giving back to the industry that’s given us so much. The Launchpad Giveaway showcases our commitment to hospitality’s next generation – a chance for one early-stage or rebranding business to receive a complete, strategic brand package designed to elevate their story, sharpen their voice, and fuel their future growth.

Heather Carnes Featured on “It’s Personal Stories” Podcast: The Journey Behind Carnes Agency
Heather Carnes, founder and director of Carnes Agency, recently joined longtime friend and mentor Rachel Humphrey on the “It’s Personal Stories” podcast. The conversation was a heartfelt and revealing look at Heather’s personal journey, from overcoming a childhood illness to launching her own agency rooted in hospitality and purpose. It’s a story of resilience, leadership, and choosing to push boundaries instead of settling into comfort zones.

Introducing Carnes Agency: Strategic Marketing, Branding & PR for Hospitality’s Most Ambitious
After nearly a decade working alongside America’s hotel owners and the businesses that power hospitality, longtime industry executive Heather Carnes is launching Carnes Agency, a boutique consultancy offering marketing, PR, and branding services for hospitality’s most ambitious leaders and companies.