Services
The right expertise, assembled around what you need.
Carnes Agency provides strategic marketing, communications, branding, and digital support for hospitality brands, leaders, and organizations.
Explore our core services below, then talk with us about the right combination for your goals, team, and stage of growth.
01. Strategic Advisory
Senior-level perspective for important decisions, growth, launches, and moments of change.
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We help clients bring structure to ideas, establish priorities, and align marketing and communications with the larger direction of the organization.
Whether serving as an ongoing strategic partner or advising around a specific initiative, we provide experienced counsel that helps leaders move forward with greater clarity and confidence.
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Marketing and communications strategy
Brand and messaging assessments
Fractional marketing leadership
Campaign and initiative planning
Launch strategy
Organizational communications
Strategic counsel and ongoing advisory
Team and agency coordination
Editorial and visibility planning
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Growth planning, new initiatives, organizational transitions, launches, leadership support, and ongoing senior-level counsel.
02. Marketing & Communications
Integrated content and communications that keep organizations visible, relevant, and connected.
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We develop and execute marketing and communications programs that bring consistency, purpose, and momentum to how organizations engage their audiences.
From ongoing content and social media to focused campaigns and organizational communications, our team helps ensure the right message reaches the right people in the right way.
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Marketing strategy and campaign development
Social media strategy and management
Content calendars
Copywriting and content creation
Email marketing and newsletters
Thought leadership content
Executive and organizational communications
Editorial planning
Marketing collateral
Campaign reporting and optimization
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Ongoing outsourced marketing, campaign support, content development, social media management, email communications, or additional capacity for an internal team.
03. Public Relations & Media
Stories, expertise, and announcements positioned for the audiences that matter.
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We help hospitality organizations and leaders earn meaningful visibility through strategic storytelling, media relations, and thoughtful industry positioning.
Our approach begins with understanding what is genuinely newsworthy, relevant, or valuable. From there, we shape the story, identify the right opportunities, and prepare clients to show up credibly when attention arrives.
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Public relations strategy
Media outreach and pitching
Press release writing and distribution
Media list development
Company and leadership announcements
Executive positioning
Thought leadership articles and op-eds
Podcast and speaking outreach
Interview preparation and talking points
Newsroom development and management
Launch and milestone campaigns
Media monitoring and reporting
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Company launches, leadership announcements, acquisitions, milestones, new partnerships, ongoing media relations, and executive reputation building.
04. Brand Development
Clear positioning and a cohesive identity for the next chapter of your organization.
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We help organizations define what they stand for and translate that understanding into a brand that feels distinctive, credible, and prepared to grow.
Our work connects strategy, messaging, and visual identity so the brand is not only attractive, but useful—giving teams a clear foundation for how they communicate, present themselves, and make decisions.
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Brand strategy and positioning
Audience and competitive research
Mission, vision, and values
Messaging architecture
Brand voice and personality
Naming and tagline development
Logo and visual identity
Color and typography systems
Brand guidelines
Company overview and presentation decks
Sales and marketing collateral
Brand launch and rollout support
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New ventures, rebrands, mergers, leadership transitions, brand refreshes, and organizations whose presence has not kept pace with their growth.
05. Websites
& Digital Presence
Strategic digital platforms that communicate your value clearly and credibly.
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We plan, write, design, and develop websites that give hospitality businesses and leaders a polished home for their brands.
Each website begins with the story it needs to tell and the actions it needs to support. We then bring strategy, copy, design, and development together to create a digital presence that is easy to understand, navigate, and maintain.
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Website strategy and discovery
Sitemap and user journey development
Website copywriting
Custom website design
WordPress, Squarespace, and Wix development
Website redesigns
Landing pages
Personal brand websites
Newsrooms and blogs
Lead capture and email integration
Basic search optimization and analytics setup
Launch support and ongoing updates
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New company websites, dated or underperforming sites, rebrands, personal brand platforms, campaign landing pages, and new ventures preparing to launch.
06. Executive Visibility
A clear platform for leaders with something meaningful to contribute.
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We help executives, founders, and industry experts define their professional story, articulate their point of view, and build a credible presence across the right platforms.
The goal is not visibility for its own sake. It is to create a thoughtful body of work and a consistent professional presence that reflect the leader’s experience, values, and contribution to the industry.
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Executive brand strategy
Professional positioning and messaging
Executive biographies
Personal brand identity
Personal websites
LinkedIn strategy and content
Ghostwritten articles and posts
Media relations and interview support
Speaker profiles and presentation materials
Speaking and podcast outreach
Thought leadership planning
Executive brand collateral
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Leaders entering a new role, expanding their industry presence, preparing for speaking or media opportunities, launching a venture, or building a long-term personal platform.
07. Events
& Industry Engagement
Strategy and communications for the moments that bring the industry together.
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We support the positioning, promotion, programming, and communications surrounding conferences, launches, charitable initiatives, and other important industry moments.
From shaping the story and building audience interest to supporting speakers, partners, and on-site communications, we help ensure the experience feels cohesive before, during, and after the event.
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Event positioning and messaging
Event branding and creative direction
Promotional campaigns
Email and social media content
Speaker and program communications
Presentation and session development
Sponsorship and partnership materials
Public relations and media outreach
Registration and attendee communications
On-site content and communications support
Post-event recaps and content
Industry activation strategy
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Conferences, leadership gatherings, charitable initiatives, educational programs, panels, launches, awards, and special industry campaigns.
WAYS TO WORK TOGETHER
Support shaped around the work.
01
Ongoing Partnership
Consistent strategy and execution across marketing, communications, public relations, content, or digital channels.
Best for: Organizations needing consistent strategic and execution support across multiple marketing and communications needs.
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Focused Project
A clearly defined engagement such as a brand identity, website, campaign, launch, or executive platform.
Best for: Organizations with a clearly defined initiative, deliverable, timeline, or launch.
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Strategic Advisory
Senior-level guidance, planning, and review for teams handling some or all execution internally.
Best for: Leaders and internal teams seeking experienced direction, planning, and decision support while managing execution themselves.
Not sure where to begin?
Tell us what you are building, changing, or trying to move forward. We will help identify the right starting point.