To celebrate the official launch of Carnes Agency, we’re giving back to the industry that’s given us so much. The Launchpad Giveaway showcases our commitment to hospitality’s next generation – a chance for one early-stage or rebranding business to receive a complete, strategic brand package designed to elevate their story, sharpen their voice, and fuel their future growth.

Heather Carnes, founder and director of Carnes Agency, recently joined longtime friend and mentor Rachel Humphrey on the “It’s Personal Stories” podcast. The conversation was a heartfelt and revealing look at Heather’s personal journey, from overcoming a childhood illness to launching her own agency rooted in hospitality and purpose. It’s a story of resilience, leadership, and choosing to push boundaries instead of settling into comfort zones.