Hospitality Leaders, You’re Built for LinkedIn’s New Era

I’ve been wanting share something that's been quietly shifting under our noses: the way LinkedIn actually works in 2025. I’ve found this shift to be truly fascinating. LinkedIn's algorithm has completely flipped the script, and honestly? This change is amazing news for those of us in hospitality who understand that real relationships matter more than anything else.

“LinkedIn’s changes, at least for now, are a complete philosophy shift. The platform figured out what we in hospitality have always known: authentic interactions beat empty engagement every single time.”

Here's what's happening: LinkedIn is now rewarding genuine conversations over one-way broadcasting. Think of it like the difference between hosting a dinner party versus giving a lecture. Which one creates better connections? Exactly.

Your Comments Now Pack More Punch Than Your Posts

Here's something that might surprise you. That thoughtful comment you leave on someone else's post? It can actually get you more visibility than publishing your own content. LinkedIn's algorithm has gotten smart about recognizing when someone's adding real value to a conversation versus just dropping an "awesome!" and moving on.

LinkedIn tracks something called "dwell time." This is basically how long people stick around to read and engage with content. Posts that spark real discussions, the kind where people are actually thinking and responding, get way more algorithmic love than content that just collects quick thumbs-ups.

Think about it like this: Would you rather have guests who grab a quick coffee and rush out, or the ones who settle in for a long conversation over dinner and wine? LinkedIn's now rewarding those deeper connections way more than the drive-by interactions.

What This Means for Your LinkedIn Strategy

The beautiful thing about this shift? It plays directly to our strengths as hospitality professionals. We already know how to make people feel heard and create memorable interactions.

So, instead of stressing about what to post each week, block out time to genuinely engage with content from your peers, partners, and thought leaders. I'm talking about adding real insights, sharing a quick story from your own experience, or asking a follow-up question that moves the conversation forward.

Stick Around for the Conversation

Here's where most people mess up. They post something and disappear. That's like hosting a dinner party and hiding in the kitchen all night. When someone comments on your post, respond with more than "Thanks!" Ask them a follow-up question, share a related experience, keep that conversation flowing.

LinkedIn notices when real dialogue is happening around your content, and it rewards that big time.

Don't just focus on your own content. Some of your best visibility will come from being a thoughtful voice in other people's conversations. Find posts where real discussions are happening and add something valuable to the mix.

Why This Works So Well for Hospitality Leaders

This algorithm change is basically LinkedIn catching up to what we've always known works. And that’s creating genuine connections, making people feel heard, being present in conversations, which is literally what most of us do for a living.

The shift from broadcasting to conversation-building is LinkedIn recognizing that real professional relationships are built the same way personal ones are: through genuine, ongoing dialogue.

Ready to turn your natural hospitality instincts into LinkedIn success? The platform is now rewarding what you already do best.