A Note from our Founder on AI, Authenticity, and the Future of Influence
We live in a time of extraordinary potential.
AI has made it faster and easier than ever to create content, amplify ideas, and build a platform. In many ways, that’s a gift and a powerful tool. But in a world of fast content and endless noise, authenticity is becoming more rare, and more valuable, than ever before.
At Carnes Agency, we embrace the thoughtful and appropriate use of AI, but we never let it replace human insight. Authentic communications are guided by strategy, emotional intelligence, and a deep understanding of what truly needs to be said.
Used well, AI can sharpen great work. Used carelessly, it can dilute your voice, confuse your message, and erode credibility. Knowing when, how, and where to use it—if at all—is part of the discernment we bring to our work.
Our clients come to us for polished, purposeful storytelling that moves the needle and reflects who they truly are. No matter how the tools out there evolve, thoughtful marketing, PR, and communications will always require what only people can provide: clarity, judgment, and authenticity.