It’s been happening for a while now. Attention spans are shrinking faster than a TikTok scroll. You have about two seconds to make someone stop, and maybe 10 to make them care. And yet, most brands are still writing content like it’s 2015; long, corporate, and forgettable.

This week, I saw a prominent industry CEO post something meaningful on LinkedIn. The photos were great… real people, real moments.

But the words? Flat. Generic. Painfully obvious AI.

What’s interesting is that the post still got great engagement, but after reading it… the real people and real moments were sabotaged by hollow thoughts that only AI could generate.