Heather Carnes Joins LendingCon Advisory Board
Carnes Agency founder Heather Carnes joined the Advisory Board of LendingCon – Hospitality Investors Conference, marking her first formal advisory board appointment.
LendingCon brings together hospitality investors, developers, lenders, brand leaders, and industry partners focused on hotel investment, development, financing, and growth. Carnes joins a diverse group of hospitality executives and entrepreneurs helping support the conference’s continued evolution and industry impact.
Carnes’ appointment builds on more than 15 years of experience working alongside hospitality owners, franchisees, executives, associations, and industry organizations. Throughout her career, she has advised boards and leadership teams, developed industry programming, led communications and strategy, and helped bring stakeholders together around shared business priorities.
Her role on the LendingCon Advisory Board includes opportunities to:
Contribute perspective on conference strategy, programming, and industry priorities
Support connections among hospitality owners, investors, lenders, developers, and partners
Help strengthen the conference’s visibility and long-term growth
Continue giving back to an industry that has shaped much of Carnes’ career
The appointment also represents a new chapter in Carnes’ leadership journey as she continues to grow Carnes Agency while remaining actively involved in the broader hospitality community.
For Carnes, the opportunity is particularly meaningful: after years of advising those who serve on boards, LendingCon marks the first time she has stepped into an advisory board role herself.

