Carnes Agency Leads Rebrand and Website Development for Innerstone Group
Carnes Agency partnered with Innerstone Group in 2026 to lead the company’s rebrand and develop a new digital presence reflecting the breadth of its work across hospitality development and commercial real estate.
The project marked an evolution from the company’s previous brand, creating a new identity and platform designed to better represent its expanded capabilities, market position, and long-term vision.
Innerstone Group operates across multiple areas of the real estate lifecycle, including development, construction, hospitality, property and facilities management, and investment. The engagement required a brand and website strategy capable of bringing those capabilities together under one clear, cohesive platform.
Carnes Agency’s work included:
Rebrand strategy and positioning
Messaging and company narrative development
Website strategy, structure, and content
Website design and development
Service-line positioning across development, construction, hospitality, and real estate
Visual direction and digital brand consistency
The project reflects Carnes Agency’s growing work with hospitality developers and real estate organizations navigating growth, repositioning, and brand evolution.
The completed rebrand and website give Innerstone Group a stronger foundation for communicating its experience, capabilities, and vision to investors, partners, clients, and other stakeholders across hospitality and commercial real estate.
