Carnes Agency Expands Partnership with She Has a Deal
Carnes Agency expanded its partnership with She Has a Deal (SHaD) in 2026, providing strategic marketing, communications, and brand support for the organization’s growing portfolio of programs and initiatives.
Founded by Tracy Prigmore, She Has a Deal is a hotel ownership education and investment platform designed to help women—and increasingly a broader community of aspiring owners—build the knowledge, relationships, and resources needed to pursue hotel ownership.
The partnership is a natural fit for Carnes Agency, combining the firm’s deep hospitality industry experience with its work supporting entrepreneurs, executive leaders, ownership organizations, and mission-driven brands.
Carnes Agency’s work with She Has a Deal includes:
Marketing and communications strategy
Social media and content development
Public relations and media outreach
Executive visibility and thought leadership for Tracy Prigmore
Email marketing and audience engagement
Brand and graphic design support
Promotion of SHaDPitch, the Hotel Ownership Intensive, and other educational programs
Strategic support for new initiatives, partnerships, and growth opportunities
The expanded engagement reflects Carnes Agency’s broader approach to working alongside organizations as strategic partners, helping connect individual programs, communications, and brand initiatives to larger organizational goals.
Through the partnership, Carnes Agency continues to support She Has a Deal as it grows its platform, expands its reach, and creates pathways for the next generation of hotel owners.
